Hand-tossed. Italian-inspired. Made with passion.

The Italian Fry Is Here.

Eddie's Italian Chicken Fries box in a grocery freezer

Crispy chicken cut into fry-shaped strips, hand-tossed in Italian-style breading and seasoning, and made with the same passion and traditions that have been passed down through Italian families for generations.

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One Question Started It All.

Eddie was making French fries one day when a simple question popped into his head:

“What would an Italian fry be?”

That question turned into something much bigger. Eddie started thinking about the food traditions he grew up around: Italian chicken cutlets, breadcrumbs, Parmesan, herbs, marinara, pasta dinners, and recipes passed down through generations.

Italian families have always taken pride in food. You don't just make it. You make it with passion.

You toss it by hand.
You season it right.
You cook it until it's perfect.
And you feed people like they're family.

Chicken cut into long fry-shaped strips, hand-tossed in Italian-inspired breading and seasoning, cooked crispy, and made for dipping in marinara. A new food idea built from old-school Italian tradition.

Family-style Italian dinner with chicken fries and marinara

Passed Down Through Generations.

Some of the best Italian food doesn't come from a recipe book. It comes from watching your parents. Your grandparents. Your aunts and uncles.

A little more of this. A handful of that. Taste it. Adjust it.

That same spirit is behind Eddie's. Our inspiration comes from generations of Italian family cooking: pasta sauces, chicken cutlets, breading, herbs, cheese, and the belief that food should be made with care.

Old-World Passion.
New-World Idea.

We took the passion behind traditional Italian family cooking and turned it into something completely new for the freezer aisle.

Hand-Tossed Makes the Difference.

Eddie's Italian Chicken Fries are designed around a hand-tossed style of preparation that gives every piece that homemade Italian chicken cutlet feel. Each fry is coated in Italian-style breading and seasoning, so you get crispy texture and bold flavor in every bite.

Hand-Tossed Style
Italian-Inspired Breading
Parmesan & Herb Flavor
Crispy Outside
Real Chicken Inside
Made for Marinara

Hands tossing chicken strips in Italian breading

Made With True Italian Passion.

Italian food has never just been about ingredients.

It's about pride.

It's about feeding people.

It's about making sure nobody leaves hungry.

It's about arguing over whose sauce is better, and then having another plate anyway.

Created from Italian-American family tradition and a real passion for Italian food.

Your Freezer Aisle Needs Something New.

Consumers already know chicken tenders. They already know mozzarella sticks. They already know French fries. Eddie's gives them something they haven't seen before.

A chicken cutlet.

Shaped like a fry.

Hand-tossed Italian-style.

Made for marinara.

An instantly understandable concept and a brand story customers can remember.

Why Retailers Should Carry Eddie's

New Freezer Aisle Concept

Something different from another traditional tender, nugget, or appetizer.

Easy to Understand

Italian chicken cutlet + French fry shape + marinara. Customers get it instantly.

Strong Founder Story

A real product born from Eddie asking one simple question: “What would an Italian fry be?”

Air-Fryer Friendly Category

Designed for customers looking for convenient, crispy freezer foods.

Built for Family Shoppers

Dinner, appetizers, game days, kids, parties, and quick meals.

Premium Italian Positioning

Italian-style breading, Parmesan, herbs, marinara, and a hand-tossed story.

High Shelf Recognition

Bold red, green, cream, and gold packaging that stands out against traditional frozen chicken brands.

Don't add another chicken tender.

Add an Entirely New Category.

A familiar product in a completely new format. That means less education at the shelf and more curiosity from customers.

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